Writing Workshop
Guiding Question:
What persuasive technique makes an advertisement or product successful?
Notes:
Persuasive Technique
Emotional (Pathos): an appeal to emotion.
Emotional advertising will attempt to evoke an emotional response in the consumer. Sometimes, it is a positive emotion such as happiness: an image of people enjoying themselves while drinking Pepsi. Other times, advertisers will use negative emotions such as pain: a person having back problems after buying the “wrong” mattress. It can also include emotions such as fear and guilt: images of a starving child persuade you to send money.
A child is shown covered in bug bites after using an inferior bug spray.
Tiger Woods endorses Nike.
A magazine ad shows people smiling while drinking Pepsi.
Emotion/target audience/ your thoughts
Homework:
Finish Logos Poster