Writing Workshop
Guiding Question:
What persuasive technique makes an advertisement or product successful?
Notes:
Persuasive Technique
Moral (Ethos): Make people want to do the right thing
An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product. Ethos often involves statistics from reliable experts, such as nine out of ten dentists agree that Crest is the better than any other brand or Americas dieters choose Lean Cuisine. Often, a celebrity endorses a product to lend it more credibility: Catherine Zeta-Jones makes us want to switch to T-Mobile.
Miley Cyrus appears in Oreo advertisements.
Tiger Woods endorses Nike.
Cardiologists recommend Ecotrin more than any other brand of aspirin.
target audience/message/your thoughts
Homework:
Write a paragraph on a celebrity that you think would make a good spokesperson for a product and explain why. (1 page- double spaced)
