~I can analyze advertisements that try to make me think or act a certain way.
Writing Workshop
Guiding Question
How can people or advertisements persuade us to do something or think a certain way?
Powerpoint
IKEA Book Book
How To Change The World-Kid President
Persuasive Technique
Logos: an appeal to logic or reason.
An advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. The logos of an advertisement will be the "straight facts" about the product: One glass of Florida orange juice contains 75% of your daily Vitamin C needs.
A commercial shows an image of a happy couple riding in a Corvette.
Advil Liqui-Gels provide up to 8 hours of continuous pain relief.
People who need more energy drink Red Bull Energy Drink.
A 32-oz. bottle of Tide holds enough to wash 32 loads.
Sprite Zero is 100% sugar-free.
Public Service Announcement Poster
Educate students at Woodland about healthy practices. Give statistics to encourage positive behaviors. Think of these topics: distracted driving, bike helmets, smoking, ski/snowboard helmets, . Include statistics and “straight facts.”
Homework:
Identify your favorite advertisement. Write what it is persuading you to do and how it persuades you to act or think a certain way.
